Mr. Sheku B. Kamara AKA Abes . Executive Director - LLB (Hons) UK - Miss Tourism World National Director

Mr. Zackariah Dainkeh AKA Zack- Director - MA in Entertainment

Miss Gloria Koroma - Personal-Assistant

Prime Time Entertainment, a registered limited liability company in Sierra Leone is the highly respected and successful entertainment agency that promotes socio-cultural activities such as managing artistic events modelling, .... We are the corner stone of all entertainment programmes in Sierra Leone

We attained its name from the word ‘Primetime'- the time at which a radio or television audience is expected to be at its highest. Sierra Leone is at its ‘prime' so we are prepared and committed to provide quality entertainment to the people of Sierra Leone and the Diaspora.

The company was formed in 2006. The motivation behind the formation of Primetime Entertainment company came into existence through extensive research into the social and economic situation in Sierra Leone. The company recognizes the positive impact that the already existing musicians have made to our present generation. It is also our intention to extend the benefits already provided by music artists by introducing new ways of content provision with the use of modern technology, advanced equipment and a high level of creativity. We are proud and committed to provide good, reliable and efficient services to the people of Sierra Leone.

Our search for young Sierra Leone models is on. When you think of prominent black models Sierra Leone is one of the countries in Africa that have them. We are delighted to inform you all that the above company is working in collaboration with Miss Tourism World Organisation in the UK . Miss Tourism World Organisation is the owner of Miss Tourism World, Model of the World, Model of the Universe, Miss Bikini World and Miss Internet World. No other organisations has such a range of Competitions and they are the largest producers of models and beauty pageants in the world.

One of our main objectives has always been to offer competitions to host countries as a useful tool to promote tourism within that region, they deal directly with national directors (Sheku B Kamara, AKA Abes, national director of SL) and governments. Primetime Entertainment Co. Ltd has already discussed with the president of Miss Tourism World in relation to the hosting of a world final in Sierra Leone in 2007.

We are committed to discover the necessary potentials, and to perpetuate this wonderful concept in Sierra Leone .